Thursday, June 19, 2008

A nation of young mobile phone users

May 23, 2008

Mobile nation (LA)

8 million

Number of 8- to 12-year-olds with a mobile phone

16.5 million

Number of teens with a

mobile phone


29%

Percentage of 13- to 17-year-olds who respond to ads on a mobile phone

46%

Percentage of 13- to 17-year-olds who say they're open to

advertising on their mobile device if it lowers their bills

Source: Los Angeles Times

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