Wednesday, June 18, 2008

Mobile Marketing via MMS

MMS Mobile Marketing can contain a timed slideshow of images, text, audio and video. This mobile content is delivered via MMS (Multimedia Message Service). Nearly all new phones produced with a color screen are capable of sending and receiving standard MMS message, with the notable exception of the Apple iPhone. Brands are able to both send (Mobile Terminated) and receive (Mobile Originated) rich content through MMS A2P(Appliation to Person) mobile networks to mobile subscribers. In some networks, brands are also able to sponsor messages that are sent P2P (Person to Person).

From Wikipedia, the free encyclopedia

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