If this is your first mobile marketing campaign, we realise that the terminology may appear confusing. It is important that you understand the basic terms associated with a mobile marketing campaign, to fully utilise it's effectiveness. Therefore we provide you with the following list of basic terms.
2008-01-31
SMS (Short Message Service)
A text message is up to 160 characters in length and can be sent from a computer to a cell phone or from a cell phone to a cell phone.MMS (Multimedia Messaging Service)
MMS is the big brother of SMS. If you send a graphic, photo or sound by using your cell phone, you use MMS technology for that purpose.Standard Rate Text Message
This type of text message, sent through a common short code, is free to the consumer.Premium SMS
Premium SMS means the user of the service will be charged an incremental fee to participate in a program. The charge will appear on the consumer’s cell phone bill or deducted from their Prepaid minutes.MO or Mobile Origination
Mobile Origination means that the consumer has originated the text message sent to a short code. In other words, if a radio station announces on air that it is giving away tickets to a concert, and the listener responds by sending a text message to the short code to enter the contest, then the listener has sent an MO text message.MT or Mobile Termination
Mobile Termination means that the opt-in consumer has received a text message from a short code. For example, a retailer might send a text message to join its opt-in Sales Club announcing a 25% off all merchandise deal to its members. This would be an example of an MT text message.Opt-In
Text message promotions are subject to spam laws and there are significant fines for violating these laws. Therefore, a consumer must “opt-in” to your promotion before further contact with that consumer is permitted. We at MoMarc take the opt-in laws very seriously and will not knowingly permit any of its customers to run any promotions that violate this policy.Opt-Out
Consumers must have the opportunity to opt-out of promotions at any time. This is normally done by sending a text message with the word “stop” in it. Fortunately for you, our systems are all designed to handle opt-outs so you don’t have to.WAP (Wireless Application Protocol)
WAP is simply the wireless web. When you access the internet through your cell phone, you are accessing a WAP site and you are involved in a WAP session.from www.momarc.com
No comments:
Post a Comment