MMA updates Consumer Best Practices

Industry trade group the Mobile Marketing Association released the latest update of its Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services, which establishes acceptable and unacceptable practices for cross-carrier messaging, interactive voice response and mobile web services in the U.S. market. The December 2007 CBP Guidelines includes recommendations for free-to-end-user guidelines for messaging services, sweepstakes and contests, mobile web and IVR opt-in and billing modifications, affiliate marketing, participation TV and word-of-mouth verification. The guidelines include contributions from a series of new CBP sub-committees, among them IVR, Marketing to Children, Participation TV and Mobile Web